About

A measurement tool, not a dashboard

AI assistants now answer the questions that used to start on a search results page. We built this because we wanted to know whether we were in those answers, and everything we tried either guessed or flattered.

Card required, nothing charged for 7 days

Why we refuse the single score

It is the most requested feature and the one we will not build.

A single AI visibility score is easy to sell and easy to put on a slide. It is also close to meaningless, because the engines disagree with each other constantly and averaging that disagreement produces a number describing no real surface. Worse, it hides the one thing worth knowing: which engine you are losing, and why.

Every figure we report is per engine, with the sample size and the collection method attached. The full rules are in the methodology, written so you can hold us to them.

What we will not do

Short list, and we would rather publish it than be asked.

  • No invented reach. We will not estimate how many people saw an AI answer. Nobody outside the assistant vendors knows, and a confident figure would be invented.
  • No percentages on tiny samples. Below five answers you get the fraction.
  • No blame for our outages. We will not count our own collection failures as your absence. A probe that fails leaves the denominator.
  • No placement promises. We measure. The work is yours, and anyone guaranteeing placement in a generated answer is selling something they cannot control.

Where we are

A UK company. You choose the market we measure.

AI answers vary by where the question is asked from, which is why a workspace measures one market rather than an average of several. You choose which during onboarding and can change it later; the default is the United States. We would rather measure one market properly than blend two into a figure that describes neither, so a second market means a second workspace rather than a combined number. If you want to talk to us, get in touch. We read everything.

See where you stand

Connect a brand, pick the questions your buyers ask, and get your first snapshot in a few minutes. Card required, nothing charged for 7 days.