Writing
Notes on measuring AI visibility
What we find in the data, what surprised us, and what we think is wrong with how this category currently measures itself.
Google AI Overviews
How to track Google AI Overviews
pillar10 September 2026
What to measure, why one check tells you nothing, and how to tell being cited apart from being named. The four states, and what each one means.
Are AI Overviews accurate?
19 September 2026
Google says AI Overviews rarely hallucinate, and that holds up. It is not the accuracy question that affects your brand, and the difference is measurable.
Start with the product pages
The writing builds on these.
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