Share of voice

Measure your AI share of voice, answer by answer

Being named is only half the story. The question is what share of the answers you hold against the brands named beside you — and whether that share is moving. We record every brand in every answer, including the competitors you have not thought to list.

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Overview · last 30 days · 1,240 answers
EngineNamedCitedn
ChatGPT47%63%30
Claude30%37%30
Gemini57%70%30
Perplexity40%80%30
Google AI Overviews20%50%30
Google AI Mode3/44/44

Google AI Mode shows a fraction: below five answers a percentage would be a guess.

Illustrative figures from a demo workspace, not a customer's data.

Three units, because one is never enough

Share of voice at the category level tells you whether you have a problem. It never tells you where it is.

  1. 1

    Per category

    Your share across every question you track. The headline number, and the slowest to move.

  2. 2

    Per engine

    Six separate shares. This is where the disagreement lives, and where the work usually is.

  3. 3

    Per question

    The unit you can act on. One question where a rival owns the answer is a page you can write.

The competitor you did not list

We record whoever turns up, not only who you named

Most tools ask you to list your competitors and then measure you against that list. The useful finding is almost always the brand that was not on it. Every vendor named in every answer gets recorded, so a rival that starts appearing in your category shows up as data rather than as a surprise in a sales call. You can watch up to 25 competitors in a brand on any plan, including the cheapest one.

Unlisted brands captured.
Anything the answer names is stored, whether or not you were watching for it.
Counts, not just shares.
The raw numerator and denominator sit beside the percentage, always.
Movement over time.
A share is only meaningful as a trend. We keep the series from your first day.
Answer · Perplexity · “best project tracker for agencies”

For agency work the strongest options are Northstar, Planwise and Tandem. Northstar handles multi-client billing best, while Planwise has the clearest approval flow for client sign-off…

Sources cited

  1. northstar.com/agenciesnamed
  2. yourbrand.com/blog/agency-billingcited, not named
  3. planwise.io/approvalsnamed
  4. g2.com/categories/project-trackingthird party
Illustrative figures from a demo workspace, not a customer's data.

Why your mention count can rise while your share falls

The trap that raw mention counts set, and the reason we report a ratio.

Suppose ChatGPT named you in eight answers last month and twelve this month. That looks like a win, and every tool that counts mentions will call it one. But if the number of answers naming any vendor in your category went from twenty to forty over the same period, your share fell from 40% to 30% while your count rose by half. The category got more crowded faster than you grew inside it.

This is not a hypothetical: categories where assistants are learning to name vendors expand quickly, and a rising count during that expansion is the default, not an achievement. A ratio catches it. A count never will. It is the same reason we show visibility as a rate rather than a tally, and the same reasoning set out in our methodology.

  • Denominator stated. Every share shows what it is a share of, so you can see the category growing underneath you.
  • Unclaimed answers kept separate.An answer naming nobody is an opportunity, not a defeat, and it does not get folded into a rival's share.
  • No blended AI score. Six engines, six shares. We will not average a disagreement away to make a chart tidier.

Common questions about AI share of voice

What people ask before they put this number in a board deck.

What is share of voice in AI answers?
The proportion of answers naming your brand, out of all the answers where some brand in your category was named. If ten answers name a vendor and three of them name you, your share is three in ten. It is a relative measure, which is what makes it more useful than a raw mention count: your count can rise while your share falls.
How do you decide who my competitors are?
You name them, and we also surface whoever actually turns up. Every brand named in your answers is recorded, including ones you never listed, which is how most customers discover the competitor they did not know they had. You can track up to 25 competitors in a brand, on every plan including the cheapest.
Is share of voice calculated per engine or overall?
Both, and the per-engine view is the one that matters. Engines disagree constantly. A brand can hold 60% of Perplexity answers and 10% of ChatGPT answers in the same category on the same day, and a blended number hides exactly the gap you would want to work on.
Can I see share of voice for a single question?
Yes. Per question, per engine, with the answers behind it. Category-level share tells you whether you have a problem; question-level share tells you which question is causing it, and that is the unit you can actually do something about.
What if nobody is named at all?
That answer leaves the denominator. An answer that names no vendor is not a loss to a competitor, it is an open question nobody has claimed yet, and those are often the cheapest wins on the board. We keep them visible rather than folding them into your percentage.
Does a higher plan give better share of voice data?
No. The measurement is identical on every plan. Larger plans track more questions and more brands, which gives you a wider view, but the numbers on a question you track are the same whether you pay 29 or 239 a month.

The rest of what we measure

Six more, all on every plan.

See your share of the answers

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